Ways and methods of advertising...

As web advertising is discussed in class on the 13th of November, I noticed that it is a very comprehensive topic with methods and strategies to cover in the online area. Today it is seen that, advertising on web by all types of organizations plays an extremely important role in e-commerce where they are growing very rapidly and companies are changing their advertisement strategies which gives them a competitive edge.

In my opinion, today the web advertising is more important than the usual methods of advertising because no one is reading newspapers and other things too much as it used to be before and the consumer’s preferences are changing day by day. Therefore, companies are looking for different methods with the less costs, richness of format, personalization, location basis and digital branding. Here, the web advertising plays the most important role which is cheaper and preferred more than the media, tv, newspapers, magazines and radio advertisements.

The methods of advertising are;
- keyword banner
- random banner
- static banner
- pop-up banner
- e-mail advertising

The most notable advertising methods are the banners, pop-ups and the e-mail advertising for me. I think there can be sometimes problems with direct mail advertising and the pop-ups. Therefore, It is important for advertisers to know about their recipients. Otherwise, recipients can delete the mail without opening it if they are not interested. For example, I do not open any mail that I do not know where it comes from and I immediately delete them. But on the other side, there are some mails that come from several companies that I am interested reading and look forward to receive their mails. It is because I am shopping from those companies either online or offline and their news are helpful for me and it can be said that some companies are really good at choosing their focus groups. Pop-ups are even more annoying for me because they discourage me working on the internet because they usually give unnecessary information.