Today, e-bay is a growing company on the internet with its millions of users and products. It provides a service for all people who want to sell and buy products. E-bay makes its money from the transaction fees and commissions and the loyalty of the customers they provided up to today is in very large amounts. The company achieved its loyalty by giving feed backs, preparing comment pages and the forms for their customers trust them more.
Apart from the millions of users who are happy with e-bay, there also others who are thinking e-bay is harmful for the offline companies and stores. Because of the people who are selling and buying things online some of the firms loose their customers such as the antique shop shown in the video.
Even though I think e-bay is a well and beneficial company, I also think that it is harmful and it makes people lazy. I do not agree with the idea that everything should be done online but it is sometimes good to do such things in the normal life like visiting an antique shop if you are interested in it. The environment changes feelings and thoughts when it is done in the real life apart from doing it online. As I said before, in some situations it can be really beneficial for the customers finding everything that they are looking for. So it can be said that, the success of e-bay cannot be ignored as being the first www online shopping and selling company and being the leader in the world market.
Finally, the e-bay’s web advertising strategy is very efficient and an effective one with its advertisement phrase of “ buy it, love it, save it!” It’s a good one for to stay in people’s memory. I liked it!
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