Reading about the second life case study was one of the most interesting things that I faced with during the e-commerce lectures because I have never heard about it before until the day that we read it in class. In second life, all of the things that we are doing in our lives are implicated in the web page which is really interesting.
I learned that second life is an internet based virtual world launched in 2003. A downloadable program enables its users, called "Residents”, to interact with each other through motional avatars, providing an advanced level of a social network service combined with general aspects of a metaverse. Residents can explore, meet other residents, socialize, participate in individual and group activities, create and trade items and services from one another. When I read about the second life, it is sometimes referred as a game but the descriptions do not tell me that is only a game with the lots of things that are done similar to real life. So the concept does not fit the word game where there are no points, scores, winners or losers.
It is seen that second life has effects on people such as changing their lives in the real life, making them more focused on internet in the second life. The creative web site is also an advantage for the firms to advertise themselves as well as making profits. So it can be said that people can earn from second life which is really profitable in some situations. If I would have a business that could be profitable and could be advertised, I definitely would try and want to see how it does work.
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