On the 20th of November, online market research is discussed in class. In generally, it is a very large topic because of the term marketing which is very broad in scope. The goal of the market research is to find information and knowledge that describes the relationship among customers, products, marketing methods and marketers. Its aim is to discover marketing opportunities and issues, to establish marketing plans, to better understand the purchasing process and to evaluate marketing performance. On the Web, the objective is to turn browsers in to buyers! Online marketing research is beneficial for the company’s growth.
To conducting a consumer market both offline and online research is done. The online marketing can be done by 5 methods;
-web-based surveys
-online focus groups
-hearing directly from customers
-customer scenarios
-tracking customer movements
By these methods, the thoughts and needs of the customers can be understood. Actually, I am interested in marketing that’s why online marketing made me think about on it more where I found it very beneficial and necessary for the businesses to develop themselves in an easy and quick way. Moreover, with the online surveys, discussions and chat rooms, customers can be understood more in details efficiently and the latter serving can be done according to their thoughts. In the future for my business, I will definitely use online marketing methods where I found all of them beneficial for to improve my company.
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