Porter's five...

Porter’s competitive forces model views five major forces of competition that determine the industries structural analysis. The analysis examines the companies’ competitiveness in the online marketing area where they can face with both some advantages and disadvantages. By this way it can be seen that there are also some outside effects in the online marketing for the company that it has to deal with.

When examining the Porter’s analysis in the online market, there are five important points that needs to be to deal with. They are; the threats of substitute services, power of suppliers, rivalry among existing competitors, power of customers and the barriers to entry in the market. It is good to think about every detail that the company can face with in the online marketing. Before learning about the Porter’s five, I knew online marketing needed some specialties rather than the offline marketing but I never thought about too much detailed. I think it is very important to decide what to do against the risks that might come up in the future and the Porter’s five can avoid or reduce these risks if its applied perfectly and seriously.